Handpicked Music, Hometown Radio – on both sides of the water!

92.3 FM The Tide has been the premier marketing partner to hundreds of businesses on the Peninsula since 2005.  With the expansion of the Tide brand to the Southside on 102.1 FM, we are excited to offer a broader reach for our advertising partners.  In addition to the expanded Triple A audience, Local Voice connects advertisers to a Classical audience on the Peninsula with 107.9 Bach FM, a Sports/Talk audience on the Southside with 1490 AM The Game, and an online audience with Williamsburg Yorktown Daily (

The Tide is a Triple A station (Adult Album Alternative), which is one of the only formats that boasts a 50/50 ratio of men and women, age 25-54.  The Tide is perfectly suited to this demographic.  We are a local station with quality, hand-picked music, local information, local involvement and local pricing.

Interested in advertising?  E-mail Market Manager, Derek Mason ( for more information.